BetMGM revenue, cash flow surge
Second-quarter net revenue for BetMGM shot up 36% and cash flow leapt from US$8 million to US$86 million. The company released those numbers in the predawn hours of 29 July.
Revenues derived from sports betting alone vaulted 56%, a development the company credited to “refined player marketing and management, and strengthened product.” BetMGM felt sufficiently confident to raise its full-year revenue guidance to US$2.7 billion and cash-flow projection to US$150 million.
BetMGM said it had 901,000 monthly active users, a 7% improvement on 2024. Only US$16 million of its revenue, however, was drawn from walk-up business.
The company estimated that it held 8% market share in sports betting and 22% in igaming. It also had not tapped its US$150 million from its revolving line of credit, nor drawn additional liquidity from corporate co-parents Entain and MGM Resorts International.
“The momentum we have built since the second half of 2024 accelerated through the first half of 2025,” BetMGM CEO Adam Greenblatt reported in a prepared statement. “Our igaming business continues to deliver new records as we showed why BetMGM is the go-to destination for all players, and in online sports, our refined player targeting and management capabilities have driven strong engagement and player [key performance indicators] across the board.
“BetMGM is healthier than it has ever been,” Greenblatt continued, “a testament to the hard work of our teams and colleagues across the business. Our stronger-than-expected performance through the first half of 2025 positions us well for the rest of the year, reinforcing our confidence in the future and the many opportunities ahead.”
Read more from the company’s second-quarter earnings call here.
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David McKee is an award-winning journalist who has three decades of experience covering the gaming industry.
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