BetMGM receives CA$110,000 fine in Ontario
The Alcohol and Gaming Commission of Ontario has fined BetMGM Canada CA$110,000 (US$76,900)1 CAD = 0.6989 USD
2025-03-27Powered by CMG CurrenShift for violating the Registrar’s Standards for Internet Gaming.
The regulator noted that BetMGM worked with marketing companies that offered members of the public cash to create a BetMGM account on three occasions in 2024.
On 13 or 14 January, BetMGM representatives offered CA$100 (US$70)1 CAD = 0.6989 USD
2025-03-27Powered by CMG CurrenShift cash to players who opened a new account and deposited CA$15 (US$10)1 CAD = 0.6989 USD
2025-03-27Powered by CMG CurrenShift at the National Franchise Show.
On 11 March, BetMGM affiliate Above the Street used inducements in marketing, resulting in 377 player registrations and over CA$120,000 (US$83,900)1 CAD = 0.6989 USD
2025-03-27Powered by CMG CurrenShift in commissions to Above the Street.
Finally, on 13 April, BetMGM marketing affiliate Maple Leaf Marketing used inducement marketing to encourage 94 sign-ups and collected CA$34,000 (US$23,800)1 CAD = 0.6989 USD
2025-03-27Powered by CMG CurrenShift in commissions from BetMGM.
These marketing practices broke Standard 2.05, as gambling operators are banned from marketing bonuses and rewards to prospective customers.
According to Standard 1.19 of the Registrar’s Standards for Internet Gaming, an operator is responsible for the actions of a third party contracted for any service related to gambling in Ontario. Therefore, BetMGM has been handed the fine for third-party marketing strategies.
Chief Executive and Registrar of the Alcohol and Gaming Commission of Ontario, Karin Schnarr, said, “Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Any operator that faces an Order of Monetary Penalty from the Alcohol and Gaming Commission of Ontario has the right to appeal to the License Appeal Tribunal.
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