BetMGM announces partnership with Las Vegas Aces
BetMGM has partnered with the Las Vegas Aces, a member of the Women’s National Basketball Association.
BetMGM will become the official and exclusive sportsbook and casino partner of the team through the 2027 season. It is the first time the operator has signed a significant partnership with a women’s professional sports franchise.
The deal will see BetMGM branding at the Michelob ULTRA Arena, the home venue of the Las Vegas Aces, which is owned by BetMGM parent company MGM Resorts International, as well as on the Aces’ social media accounts.
BetMGM players will also be eligible to win courtside access at pre-game shootarounds and luxury arena seating.
BetMGM’s partnership with the Las Vegas Aces is parallel to its deal with the WNBA, which also extends to the end of the 2027 season. The agreement gives BetMGM access to game tickets and VIP experiences for its players and the rights to feature co-branded media content on social and other digital platforms.
Speaking about the agreements, BetMGM Chief Executive Adam Greenblatt said, “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.”
BetMGM has also recently inked a deal with gaming company Century Casinos to operate its Missouri sportsbook when sports wagering launches in the state on 1 December.
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