BetMGM launches Gretzky-themed slot game
BetMGM, which has an igaming brand ambassador deal with Wayne Gretzky going back to 2021, announced the exclusive launch of the Gretzky Light the Lamp slot game at BetMGM Casino on Friday.
Gretzky is also starring in a new advertising campaign for the operator.
If BetMGM was ever going to release a Gretzky-themed online slot game, this would be the time.
The hockey world is enthralled with the inaugural 4 Nations Face-Off going on through next week, a best-on-best tournament that’s replaced the NHL All-Star Game event, and features the top players from Canada, the US, Sweden and Finland.
The tournament debuted last Wednesday night in Montreal with a thrilling 4-3 Canada win over Sweden in overtime.
TNT said the opener averaged one million viewers on its platforms – the most watched TNT hockey telecast this season.
Thursday night’s US-Finland game scored an average of 1.5 million viewers in the US on ESPN – 276% higher than ESPN’s prime time game average this season.
Gretzky, a hockey hall-of-famer and the greatest scorer in the history of the game, sits on the TNT broadcast panel for between period game analysis.
Gretzky Light the Lamp is now available in New Jersey and Michigan and will be available in additional igaming markets where the operator is live pending regulatory approval.
“The ability to bring ‘Vegas Magic’ to its players is one of the biggest reasons BetMGM is so unique,” said Gretzky in a written statement. “Gretzky Light the Lamp is a great combined example of my role as a BetMGM ambassador and the company’s constant innovation.”
Spinberry developed the game, featuring the likeness of Gretzky wearing a gold and black jersey adorned with a BetMGM logo.
Gretzky Light the Lamp is a 25 line, 5×3 slot game with a hockey theme that includes free spins and re-spins. The game is the first to showcase Spectacular Link and Spectacular Link Frenzy.
“Wayne Gretzky’s historic legacy in hockey makes him a wonderful ambassador for BetMGM,” said Oliver Bartlett, Vice President of Gaming Product and Content at BetMGM. “We are honored to create a game that showcases his likeness and brings the excitement of lighting the lamp to igaming.”
The new commercial featuring Gretzky, called “Vegas Magic”, highlights how live dealer games from BetMGM Casino let you feel the magic of Vegas in your own home, whenever you are looking to play Vegas-style table games. The ad spot finishes with Gretzky at a blackjack table making a reference to his jersey number 99.
Mark Keast is based in Toronto, Ontario, Canada and covers the Canadian digital gaming industry for COMPLETE iGAMING. Mark is a long-time sportswriter and editor, most notably with the Toronto Sun and Toronto Star.
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