BetHog selects Optimove marketing program
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, this week announced the selection of Optimove through its Ignite+ program.
Ignite+ gives BetHog access to a CRM and AI-driven marketing system. The technology is claimed to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale.
“Optimove has been an incredible platform and partner in speed-to-market from day one,” BetHog Chief Marketing Officer Kyle Wachtel said in a statement. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”
The partnership highlights BetHog’s path from integration to execution. The company completed its IP warmup, validated data quality, and began sending campaigns within weeks. Optimove’s predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.
“From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey,” said Optimove Senior Director of Sales, US Gaming, Tomer Imber. “BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”
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