Beter expands into the US with New Jersey regulatory approval
Beter has launched in the US after receiving vendor registration from New Jersey’s Division of Gaming Enforcement.
The regulatory green light granted to Beter will enable the company to offer real-time data and live streams for licensed operators in New Jersey. This marks Beter’s first regulatory approval in the US.
The move aims to enhance betting experiences with dynamic and continuous wagering opportunities.
The New Jersey Division of Gaming Enforcement first approved Beter’s key product, Setka Cup table tennis tournaments. Matches are now live on Bet365’s New Jersey site, marking a significant step for Beter in the competitive US market.
Beter conducts over 11,000 Setka Cup matches in 16 arenas globally monthly, providing more than 30 betting markets per event. An in-house integrity team monitors each match to ensure transparency and fair play.
In addition to table tennis, Beter offers more than 46,000 monthly events across other disciplines, including basketball, tennis, and esports. This includes its Sebastian ESportsBattle tournaments, which are held across games such as eFootball and eBasketball, with more games set to be added in 2025.
Beter Chief Executive Gal Ehrlich said, “This is a milestone moment for the Beter team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the US. We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our US launch.
“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey – and in other US states where we plan to go live in the coming months.”
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