Beter expands cricket betting coverage to include US
Online gaming supplier Beter has is expanding its cricket coverage by providing odds and live data for cricket events worldwide.
Its expanded coverage will include tournaments and competitions in over 35 countries, including Australia, India, and the US, for which Beter was granted a vendor registration in New Jersey in April 2025.
Bettors will be able to access events such as the Indian Premier League, the ICC World Cup, Australia’s Big Bash League, and the UK’s Twenty20 Blast.
The company also revealed that over 140 Tier 1 and Tier 2 leagues will be covered, as well as coverage for Tier 3 and Tier 4 events such as the KCC T20 Elite Cup, Akluj Rural Championship, and T10 European League.
The expanded coverage has been made possible by new partnerships Beter has signed with content providers. These partnerships extend the company’s overall coverage to around 2,400 monthly national and international cricket matches.
Beter Sports General Manager Maksym Vitushko said, “Cricket is not only one of the most in-demand sports among our clients, but it also offers a unique structure with a high volume of micro-events, such as overs and innings, which allows us to offer a wide variety of innovative markets, including ‘exact number of runs’ or ‘over totals’. This translates into more frequent betting opportunities and a richer, more exciting experience for bettors.”
Dig deeper
2025/04/10: Beter expands into the US with New Jersey regulatory approval
2025/05/12: Altenar extends MLB coverage with new in-play features
2025/05/16: Colombian betting product offers TV sports coverage a new lease of life
2025/02/24: Beter appoints Juliana Querino as Business Development Manager for LatAm
Verticals:
Sectors:
Topics:
