Bet365 joins Sports Betting Alliance to combat unregulated gaming
Bet365 has joined the Sports Betting Alliance to support its fight against unregulated online betting.
The Sports Betting Alliance advocates for legal and competitive sports betting and igaming markets across all 50 US states.
Bet365 is one of the world’s largest legal sports betting companies, with over 100 million registered users worldwide.
Sports Betting Alliance President Jeremy Kudon said, “Bet365 shares the SBA’s commitment to a regulated, transparent, and sustainable US online gaming market. Together, we’ll continue fighting for more states to swap their dangerous and unregulated sports betting and igaming products for regulated, consumer-protected legal platforms.”
Bet365 will join the group that already includes operators BetMGM, DraftKings, Fanatics, and FanDuel. As part of the alliance, member operators are committed to operating exclusively in states and jurisdictions where sports betting or igaming is regulated, offering customers access to safe, legitimate, and licensed platforms.
Bet365 Vice President of Sportsbook Trip Stoddard added, “We look forward to working alongside our fellow SBA members to stamp out illegal and unregulated betting and bring regulated sports betting to all 50 states.”
Bet365’s US operation is headquartered in Colorado and has offices nationwide. The sports betting platform has also been linked to recent rumors regarding a potential £9 billion (US$12.3 billion)1 GBP = 1.3626 USD
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