Bet365 expands presence in the US with Kansas launch
Bet365 has officially launched in Kansas, making it the fourteenth US state in which the sportsbook operates.
As part of the launch, Kansas users can now access Bet365’s full product suite, including same game parlays, bet boosts, and in-game wagering.
Kansas joins a list of active states that includes New Jersey, Pennsylvania, Ohio, Indiana, Illinois, Arizona, and others. The company’s US rollout began in 2018 and has gradually expanded, though it remains selective in entering new markets.
A Bet365 spokesperson said, “We are thrilled to bring the Bet365 experience to sports fans in Kansas. With our industry-leading product, user-friendly interface, and a reputation built over two decades, we’re excited to provide Kansans with a trusted and dynamic platform for their sports betting entertainment. We’re focused on proving to customers that with our bet boosts, the fastest in-game product, and same game parlays, it’s never ordinary with Bet365.”
The sportsbook is available to Kansans aged 21 and older and has launched with two welcome offers: a first bet safety net up to US$1,000 in bonus bets or a bet US$5, get US$150 promotion.
Kansas’ launch follows speculation that Bet365 owner Denise Coates is considering selling the sportsbook, which is estimated to be worth GB£9 billion (US$12.1 billion)1 GBP = 1.3451 USD
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According to The Guardian, Coates has been in talks with US advisors and banks as the sportsbook looks to expand further in the US.
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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