Bally Live to rebrand as Bally Sports Live
Bally Live has announced it is rebranding as Bally Sports Live, a name “that more effectively communicates the platform’s core offering of live sports streaming,” according to a release.
With this change, “Bally Sports Live aims to enhance recognition and align its brand with its sports-centric content along with social interactivity and gamification.”
The rebrand comes a day after Bally’s cancelled an earnings call after its shares suffered losses on the New York Stock Exchange.
Bally Sports Live’s new URL is ballysports.com.
“Bally’s is committed to taking an innovative approach to the live sports viewer, offering leagues, tours, promotions, and events a new live home,” said Chief Executive Robeson Reeves in a statement.
“Our Bally Sports Live platform brings fans together to watch and interact with each other in real-time, enhancing their connection to the game and enjoy a viewing experience unlike any other.”
Bally Sports Live will continue to be the official partner of Minor League Baseball. The platform also will host events from Banana Ball (Savannah Bananas, Party Animals, Firefighters, Texas Tailgaters), Bare Knuckle Fighting Championship, Glory Kickboxing, and the Pro Fighters League.
Bally Sports Live’s 24/7 live channels include Stadium, Bally Sports MiLB, Bally Sports Banana Ball, AVP Volleyball, and Bally Poker.
In conjunction with the Bally Sports Live launch, fans will have the opportunity to watch all March games between the Savannah Bananas and the Party Animals from Grayson Stadium in Savannah, Georgia, as well as the first game in an NFL Stadium at Raymond James Stadium in Tampa, Florida. All games will be broadcast live on Bally Sports Live.
Bally Sports Live will add new features for viewers, including:
- Multiview Streaming: Watch up to four games on a single screen simultaneously
- Multi-Camera Angles: Enjoy multiple camera angles from the same game for select events.
- Live Stream Video Controls: Pause, rewind, and fast-forward live streams during games, or start over from the beginning of a game.
Bally Rewards account can be linked to the Bally Sports Live app to earn Bally Coins for watching and engaging with content and features.
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