Aristocrat Interactive signs deal with Michigan Lottery

Rege Behe

5 June 2025 at 6:12am UTC-4

Source: Shutterstock

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Aristocrat Interactive has signed a six-year contract with the Michigan Lottery to provide its ilottery products.

From July 2026, under its NeoGames US brand, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities.

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The relationship with the Michigan Lottery began with NeoGames’ ilottery platform and games in 2014. Aristocrat acquired NeoGames and its proprietary ilottery, igaming and online sports betting platforms in April 2024.

“This collaboration is a sign of our commitment to being a leader in the ilottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining ilottery experience, and drive incremental revenue to the School Aid Fund,” said Michigan Lottery Commissioner Suzanna Shkreli in a statement.

“Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”

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The new deal will provide the Michigan Lottery with e-instant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio. The Michigan Lottery will continue to leverage the company’s ilottery technology including:

NeoSphere player account management platform
NeoDraw draw games system
NeoCube Business Intelligence solutions; and
NeoEngage, Aristocrat Interactive’s overall customer and data experience solution

Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services through Gambyt, a software company specializing in the lottery, casino, and sports betting industries.

Per the deal, Aristocrat Interactive will lead the Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.

“The Michigan Lottery is a trailblazer in the US ilottery industry, and we’re proud to be a strategic partner for their business,” said Aristocrat Interactive ilottery Managing Director Chris Shaban.

“This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers.”

Aristocrat Interactive recently recorded a 201% rise in revenue for the first half of this year.