Aristocrat Leisure, NFL combine for free-to-play NFL Super Bowl Slots social casino game
Aristocrat Leisure is ready for NFL football.
Product Madness, Aristocrat Leisure’s free-to-play social casino business, on Thursday announced the worldwide launch of NFL Super Bowl Slots.
NFL Super Bowl Slots is the first NFL-licensed free-to-play social casino mobile game for those 18 and older. Developed in collaboration with the National Football League and the National Football League Players Association, the mobile application, according to a news release, invites social casino players to show fandom anytime or anywhere.
To celebrate the launch, Product Madness has teamed up with Dallas Cowboys defensive lineman Micah Parsons as a brand ambassador to help spotlight the game’s unique blend of sports passion and free-to-play social casino entertainment.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” Product Madness Senior Vice President and Head Matt Labbat said in a statement. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
According to the release, NFL Super Bowl Slots reimagines social casino entertainment by blending the energy of the NFL gameday experience with social casino slots. Available for free to download and play on Android and iOS, the game offers a variety of free-to-play slot games to choose from, all allowing players to customize their experience by selecting any of the NFL’s 32 teams and unlocking fully branded content tailored to each franchise.
“NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay,” said NFL Vice President of Video Gaming Ed Kiang. “Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”
Complete with bonus features such as “Quarterback Rush” seasons and “Daily Drills” with game outcomes that are random, every element of the gameplay is curated to recreate the competitiveness and pride of gameday, the release says. Starting as a “Prospect,” players can earn badges unlocking new content and building their legacy all the way up to “Hall of Famer.”
NFL Super Bowl Slots features real NFL gameday footage, courtesy of partnerships with the NFLPA and NFL Films, spotlighting plays, celebrations, and rivalry wins.
“Every football fan knows the thrill of watching their favorite NFL superstar win on the field,” said NFL Players Inc. President Matt Curtain. “Through this collaboration with Aristocrat and Product Madness we have a unique opportunity to bring that feeling to life in the social casino space.”
Social casino players can expect seasonal updates and surprise appearances from Aristocrat’s legendary characters including Buffalo, Lightning Link and Dragon Link.
The launch builds on the NFL’s partnership with Aristocrat Gaming, whose NFL-themed land-based slot machines have been available at casinos since 2023.
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