Aristocrat launches Caesars Ultimate Stars
Aristocrat Interactive has partnered with Caesars Sportsbook & Casino to launch its adapted version of Caesars Ultimate Stars.
Caesars Ultimate Stars is now live for Caesars Casino players in New Jersey and Michigan and will soon launch in Pennsylvania.
Aristocrat has customized the game to feature Caesars Sportsbook & Casino branding, including its distinctive color scheme and sports jerseys and soccer balls as the game’s symbols.
Elena Jaack, the Vice President of Global Customer Success at Aristocrat Interactive, said, “This launch represents an exciting new chapter in our relationship with Caesars Entertainment. By introducing a player favorite game, with customized branded content, we’re not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America.”
The launch of Caesars Ultimate Stars goes hand-in-hand with Aristocrat’s mission to deliver positive gaming experiences for its customers while reinforcing its commitment to its operator partners.
Matt Sunderland, the Senior Vice President, and Chief iGaming Officer at Caesars Digital, added, “Caesars Ultimate Stars is a valuable addition to our portfolio, and we’re pleased to bring this game to our players in New Jersey and Michigan.
“This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences.”
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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