Aristocrat Interactive, with NeoPollard Interactive and Inspired Entertainment, launches virtual sports games for Virginia Lottery

Rege Behe

26 June 2025 at 4:09pm UTC-4

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Aristocrat Interactive, in collaboration with NeoPollard Interactive and Inspired Entertainment, on Thursday announced the launch of the first virtual sports games available in the US ilottery market, accessible exclusively through the Virginia Lottery.

Known as VSports, the content is developed by Inspired Entertainment.

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NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. Per the joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion, allowing the Virginia Lottery to offer its players football, basketball and horse racing draw games through one digital platform.

“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” Managing Director for Aristocrat Interactive iLottery Chris Shaban said in a statement. “Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”

Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through a certified random number generator similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no effect or influence on VSports.

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VSports in Virginia will be implemented using a lottery draw game format. A release said the entertainment value, particularly for sports fans, is “significantly enhanced.”

The games can be played every two to three minutes.

“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Virginia Lottery Deputy Executive Director of Marketing Scott Kenyon. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”

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This integration supplements the ilottery content library for the Virginia Lottery and showcases the depth and variety of content offerings Aristocrat Interactive can provide customers and players of varying interests.

“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Inspired Entertainment President and CEO Brooks Pierce. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”

Additional VSports are expected to be made available over time via the Virginia Lottery.