Aristocrat Interactive names new Managing Director of igaming and sports

13 February 2025 at 10:03am UTC-5
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Aristocrat Interactive has appointed Nir Hakarmeli as Managing Director of its igaming and sports division.

Aristocrat Interactive said the hire underscored its commitment to enhancing its digital offerings and expanding its presence in the global online gaming and sports betting markets. 

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In his new role, Hakarmeli will focus on expanding the company’s portfolio with complementary products and content for both land-based and online operators in major regulated markets.

Hakarmeli has honed his understanding of operator and customer needs over 14 years in various B2C roles. Most recently, he served as the International Managing Director at Evoke, where he helmed the company’s international operations and growth strategies. Prior to that, he was the Gaming Director at William Hill. 

Moti Malul, Chief Executive Officer of Aristocrat Interactive said, “We are on an exciting journey at Aristocrat Interactive, and the addition of Nir to the team showcases our commitment to our operators and partners.  With his extensive experience and knowledge, I have no doubt that we can continue to delight our partners by taking their business not only to new levels but to new heights.” 

Commenting on his appointment Hakarmeli added, “What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide. The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”

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